krow Central have been appointed by BBC Education to deliver a powerful social media programme designed to support and inspire young people and their parents. Beating the competition in a five-way pitch, the Agency is developing social content for BBC Bitesize, as well as paid media campaigns for other brands within the education portfolio.

After hitting the ground running with this year’s GCSE and A Level Results Day campaign, work is underway delivering a six-month always-on campaign; covering social strategy, content creation and social media paid campaign management. All driven by the BBC’s mission to transform lives through education.

BBC Education’s Head of Social Media, Jay Patel, said, “Having worked with krow in a previous role, I was keen to invite them to pitch. Their strategic thinking really impressed us and we loved how they brought the strategy to life through platform-first content ideas. The Results Day campaign performed well in engaging with our target audiences and we’re looking forward to building on this success together.”